My plan was to be drunk for 7 days straight. To really give you guys an honest view from a binge drinking swede’s perspective.
— @sweden / Tobias (@sweden) July 16, 2012
I’ll be honest: I know almost nothing about Sweden except their soccer team’s jerseys are blue and yellow, the insanely popular Girl with the Dragon Tattoo book originated there, and their citizens rule at crafting pop earworms (i.e., Robyn, Peter Bjorn & John, Icona Pop, etc.). Among the items I know nothing about, regrettably, is a binge-drinking Swede’s perspective. But I am learning from the comforts of my laptop/cell phone this week.
I first heard about @Sweden from my former roommate/unpaid social media adviser Scottie the Genius several weeks earlier. The Pride of Newberg, Ore., repeatedly informed me I needed to follow Sweden’s Twitter. “It’s amazing,” Scott said, unable to hide his mischievous glee.
Sweden’s Twitter account is a tourism bureau vehicle to promote the country to yokels like me who know next to zilch about it. A different Swede manages the account each week. This leads to ridiculous tweets like the one I posted from the current handler, as well as offensive ones like a string of anti-Semitic tweets from a previous user. You take the good with the bad and you get Sweden, according to the country’s tourism bureau.