NOTE: It’s an exciting day on this site. The Olympics have started … I mean, my friend Laura McKnight penned her first piece for this site, and it’s a good one. Laura wrote about New Orleans institution Hubig’s Pies burning down in the early morning hours on Friday near her house. She also provided photos. Talented lady, that Laura McKnight.
I’m a pretty big fan of most South Louisiana specialties – crawfish, Abita beer, Zapp’s potato chips, king cake, Bourgeois beef jerky, etc., etc. – but there are a few things that make me feel like a traitor to my roots: I rather my coffee without chicory, I’m ambivalent about oysters, and I’m pretty sure I have never in my life eaten a sugar-glazed Hubig’s Pie.
That’s right. I have never eaten a Hubig’s Pie, not even with the factory sitting on the next block from my house. I walk past that factory almost every day, often multiple times a day, sometimes catching a whiff of fried sweetness in the air, and I have not tasted one. They just never tempted me, not even with the happy little baker man smiling at me from the front of the bags.
So I don’t even know if I like Hubig’s Pies. But I like the idea of Hubig’s Pies. I dig the happy retro logo, I dig the fried-ness, and I really like living on a block nestled between a cheerful pie factory and the Lost Love Lounge. There’s a metaphor for my life somewhere in that.
A little background for the unfamiliar, and some would say unfortunate: Hubig’s is one of those uniquely New Orleans/South Louisiana icons like K&B, Mr. Bingle, the Special Man on the Frankie and Johnny’s commercials. Hubig’s history in New Orleans goes back to 1921, the factory on Dauphine Street to 1924. Flappers were eating these pies while doing the Charleston.
And like anything uniquely New Orleans, especially anything retro that can be screen-printed onto a T-shirt or made into a group Mardi Gras costume, Hubig’s has a fiercely loyal following. I mean diehard fierce, as in this fire at the pie factory is nothing short of a catastrophe.