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The Soul And Marketing Appeal Of Leon Bridges

You won't find Leon Bridges's new album at Starbucks. Then again, you won't find anyone's new album at Starbucks.

You won’t find Leon Bridges’s new album at Starbucks. Then again, you won’t find anyone’s new album at Starbucks.

Retro soul artist/high-waisted pants enthusiast Leon Bridges’s debut album, Coming Home, will not be carried at Starbucks when it drops June 23. The Seattle coffee chain stopped carrying CDs earlier this year. Otherwise, Bridges would make a perfect candidate for a “fresh and new” artist whose music goes down easy with your overpriced, sugar-laden coffee drink. Forget that the 25-year-old from Fort Worth, Texas, owns a top-secret teleportation device that allows him to travel between 1965 and the present without any ill effects.

On Thursday, Bridges officially released his fourth song, “River”, and all snark aside, don’t be surprised if it leaves you slack-jawed and misty-eyed when you hear it. It’s the kind of song that would sound good in a park, in a church, in a car with the windows down, pretty much anywhere you can imagine. Bridges could be this year’s Sam Smith (or yesteryear’s Sam Cooke). I know, I know. It sounds too good to be true: the idea of a black man, not a white man, stealing the sound of the black ghosts of R&B past and becoming famous for it. (Couldn’t put the snark aside for long, it seems.)

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