A few weeks ago, I wrote about Odd Future’s wow-inducing star turn on Jimmy Fallon, and asked whether they were the future of rap. In the same post, I mentioned that I could just as easily see them being a passing fad.
Since the Fallon appearance, none other than hip-hop luminaries Kanye West, P. Diddy, and Clipse’s Pusha T have sought out or recognized the collective, most notably its leader, Tyler, the Creator. The influential indie music site Pitchfork has also been generous in its praise of Tyler, the Creator, dating before his Fallon performance with Hodgy Beats.
The groundswell of hype has turned Tyler, the Creator into a budding phenomenon. He has more than 88,000 Twitter followers, for instance. While that’s nothing compared to Kanye or Lady Gaga, it is signficantly more than he had two months ago, and that following will only get larger after his forthcoming album, Goblin, drops next month.
So while it remains to be seen whether California-based Odd Future, with its oddball lyrics, thick beats, and largely anti-hook mentality, is the future of rap, it is safe to say they aren’t a passing fad.