Tag Archives: Tidal

Why Tidal Will Fail

Alicia Keys attempting to brainwash people on Tidal while actually brainwashing herself.  Photo credit: Someone other than me.

Alicia Keys attempting to brainwash people on Tidal while actually brainwashing herself. Photo credit: Someone other than me.

Stop me if you’ve heard this one before: Two Frenchmen adorned in glitzy robot costumes, a Canadian sporting a massive mouse head and a washed-up American sex goddess take the stage for a press conference announcing a new artist-owned, high-fidelity music streaming service. R&B star Alicia Keys manages to trump them all – Daft Punk, Deadmau5 and Madonna – in terms of sheer ridiculousness and unintentional humor while not wearing a disguise of any kind.

Oh, wait. This isn’t a joke. This actually happened last week.

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